Notification and public disclosure of transactions by persons discharging managerial responsibilities British American Tobacco p.l.c. Incorporated in England and Wales (Registration number: 03407696) Short name: BATS Share code: BTI ISIN number: GB0002875804 ("British American Tobacco p.l.c." or "the Company") British American Tobacco p.l.c. (the “Company”) Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them The following Non-Executive Directors of the Company were credited with Deferred Stock Units tracking the value of British American Tobacco p.l.c. American Depositary Shares in accordance with the terms of the Reynolds American Inc. (“RAI”) Amended and Restated Deferred Compensation Plan following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Holly Keller Koeppel 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Transaction 1 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of DSUs in accordance with the terms of the Reynolds American Inc. (“RAI”) Amended and Restated Deferred Compensation Plan following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 20,152.69 d) Aggregated information - Aggregated volume 20,152.69 - Price $Nil e) Date of the transaction 2017-07-25 f) Place of the transaction Outside a trading venue Transaction 2 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 239.32 d) Aggregated information - Aggregated volume 239.32 - Price $Nil e) Date of the transaction 2017-10-03 f) Place of the transaction Outside a trading venue Transaction 3 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 176.86 d) Aggregated information - Aggregated volume 176.86 - Price $Nil e) Date of the transaction 2018-02-13 f) Place of the transaction Outside a trading venue 1 Details of the person discharging managerial responsibilities/person closely associated a) Name Lionel Nowell, III 2 Reason for the notification a) Position/status Non-Executive Director b) Initial notification Initial notification /Amendment 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name British American Tobacco p.l.c. b) LEI 213800FKA5MF17RJKT63 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Transaction 1 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of DSUs in accordance with the terms of the Reynolds American Inc. (“RAI”) Amended and Restated Deferred Compensation Plan following the acquisition of RAI by British American Tobacco p.l.c. on 25 July 2017. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 36,575.31 d) Aggregated information - Aggregated volume 36,575.31 - Price $Nil e) Date of the transaction 2017-07-25 f) Place of the transaction Outside a trading venue Transaction 2 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 434.34 d) Aggregated information - Aggregated volume 434.34 - Price $Nil e) Date of the transaction 2017-10-03 f) Place of the transaction Outside a trading venue Transaction 3 a) Description of the financial Deferred Stock Units (“DSUs”) tracking the value of instrument, type of British American Tobacco p.l.c. American instrument Depositary Shares (“ADSs”) Identification code N/A because the transaction relates to financial instruments linked to the issuer's ADSs b) Nature of the transaction Credit of additional DSUs by reference to the value of dividends declared on the ADSs underlying the DSUs. c) Price(s) and volume(s) Price(s) Volume(s) $Nil 320.98 d) Aggregated information - Aggregated volume 320.98 - Price $Nil e) Date of the transaction 2018-02-13 f) Place of the transaction Outside a trading venue 16 February 2018 Sponsor: UBS South Africa (Pty) Ltd Date: 16/02/2018 09:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. 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