China's Didi recruits Colombian drivers ahead of Bogota launch
BOGOTA, April 22 (Reuters) - Chinese ride-hailing giant Didi
Chuxing said on Monday it is beginning to recruit drivers ahead
of its launch in Colombia's capital Bogota in the coming months.
"We have arrived in Colombia with an attractive offer for
those who want to register as drivers and we hope to be able to
meet the market's expectations," the company said in a
The statement did not specify when Didi's services would
begin in the Andean country.
Didi is planning to take on U.S. rival Uber Technologies Inc
in some of Latin America's fastest-growing markets and
has moved senior executives from China to lead its expansion in
such places as Chile and Peru.
The company is China's dominant ride-hailing firm and is
backed by investors including Japan's SoftBank Group Corp
In 2016, Didi bought Uber's operations in China following a
bruising two-year fight for local domination.
The two firms are already battling for market share in
Brazil, where Didi bought local start-up 99 in January 2018, and
Mexico, where the Chinese firm lured drivers with higher pay and
bonuses for signing up other drivers and passengers.
Uber, is popular in Colombia but illegal and the government
has said it will suspend for 25 years the licenses of drivers
caught working for the platform.
Didi claims to have 31 million drivers across 15 different
products - including services for taxis, buses, bicycles and
deliveries - and that it completes more than 10 billion rides a
(Reporting by Luis Jaime Acosta; writing by Julia Symmes Cobb,
editing by G Crosse)
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