Trading Statement PREMIER FISHING AND BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1998/018598/06) Share Code: PFB ISIN ZAE000247516 (“PFB” or “the Group” or “the Company”) TRADING STATEMENT In accordance with paragraph 3.4(b) of the JSE Limited (“JSE”) Listing Requirements, a listed company is required to publish a trading statement as soon as they are reasonably certain that the financial results for the financial period to be reported on next will differ by at least 20% from those of the prior comparative period or from the profit forecast previously provided to the market in relation to such period. Shareholders are advised that the effective date of acquiring the controlling interest in Talhado Fishing Enterprises Proprietary Limited (“Talhado”) was 30 November 2017. However, in accordance with International Financial Reporting Standards (“IFRS”) the technical acquisition date of the controlling interest and from which the results have been consolidated, has been determined as 9 May 2018. Accordingly, shareholders are advised that this trading statement excludes the financial results of Talhado, for the period from 30 November 2017 to 9 May 2018. The exclusion of the acquisition was due to an IFRS technicality. This result would have contributed additional net profit of R36.1 million that is not included in the earnings per share (“EPS”) and headline earnings per share (“HEPS”) figures noted below. The Talhado results for this period will be accounted for in the balance sheet of the Company when published. Shareholders are hereby advised that the Group expects to report net profit attributable to owners of the parent for the year ending 31 August 2018, of between R78.3 million and R85.1 million, representing an increase of between 15.0% and 25.0%, compared to net profit attributable to owners of the parent of R68.1 million for the prior year ending 31 August 2017. The Group expects to report basic EPS for the year ending 31 August 2018 of between 30.12 and 32.74 cents per share, representing a decrease of between 10.8% and 3.0%, compared to EPS of 33.77 cents per share reported on for the year ended 31 August 2017, and a decrease of between 34.5% and 28.8% as compared to the EPS forecast for the financial year ending 31 August 2018 of 46.00 cents per share, as per the PFB pre-listing statement issued on 13 February 2017 (“PLS”). The Group also expects to report HEPS for the year ending 31 August 2018 of between 30.23 and 32.85 cents per share in the current year, representing a decrease of between 12.6% and 5.0%, compared to HEPS of 34.59 cents per share reported on for the year ended 31 August 2017, and a decrease of between 34.3% and 28.6% as compared to the HEPS forecast of 46.00 cents per share for the year ending 31 August 2018, as per the profit forecast. The decrease in EPS and HEPS compared to the prior year is mainly attributable to an increase in the weighted average number of shares (“WANOS”) due to the impact of the shares issued at listing on 3 March 2017 being included in the WANOS calculation for only a portion of the period in 2017, compared to the full period in 2018. WANOS for the year ended 31 August 2018 increased to 260 000 000, compared to WANOS of 201 660 000 for the year ended 31 August 2017. The financial information on which this trading statement is based has not been reviewed or reported on by the Group’s auditors. The Group is in the process of finalising its financial results for the year ending 31 August 2018, which is scheduled to be released on or about 30 October 2018. Cape Town 24 October 2018 JSE Sponsor PSG Capital Date: 24/10/2018 02:00:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.